
Luke Morley
Logo Design
The logo is the face of the company, there are 3 types of logo designs, the first one is the word mark, the second one is Pictorial and the third and final one is the Abstract.

This is an example of a word mark which uses letters in it's own unique way.

This is an example of a Pictorial which uses an icon or symbol as it logo without using words.


This is an example of an Abstract which is a mix of the woodmark and Pictorial it uses letters and a icon and or symbol.

Here's another example of a Abstract.
This is an example of an log system which is a mashup of all the other three types.




The history of Cooper Black
Cooper Black is an ultra bold serif typeface intended for display use that was designed by Oswald Bruce Cooper and released by the Barnhart Brothers and Spindler type foundry in 1922 , it adds extra weight of Cooper's Old Style Family. Oswald Bruce Cooper was born on the 13th April 1879 and died on the 17th December 1940. In 1904 Cooper and Fred S Bertsch formed the design firm of Bertsch and Cooper, providing ad campaigns for such accounts as the Packard Motor Car Company and Anheuser-Busch Breweries.
The Cooper Black font was created in 1919 after WW1 by Oswald Cooper, it was a major success and to this day continues to be popular.


Recording Equipment
There are different types of recording equipments such as Mircophones, Headphones, Speakers, Laptop/Desktop, Mixers,Synthesizers.
Radio Show plan
First Radio show with Luke Morley and Tom Shadbolt
Idea/Topic we can potentially talk about the controversy behind Spiderman No Way Home since it's been a year since it came out such as the possible return of the previous spider-mans and the returning villains and the leak causing a big controversey.
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This is a Speaker which is used in radio to output audio, the electromagnetic waves are converted into sound.
This is a Microphone which is used to talk with on radio on or when you're in a recording booth because without them you can't do live segments.

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This is a tascam which is used to record audio and used to make foley which is used in film for sound effects.

This is a Zoom Cam which is used for the same reasons as a tascam but the audio quality is much better.
This is an synthesisers is an electro nic musical instrument that generates audio signals. Synthesisers typically create sounds by generating waveforms.
Adobe Illustrator basics.




Adobe illustrator Tutorials.

Here is my layer that i will use.

Here is me using the star tool and turning my star into a triangle tool.


This is me using curative tool and i'm using it to make curves.


Here is me using the rectangle tool i'm just messing around with it.

This is me messing around with the different anchor points.

This is the pen tool which i'm using
My Logos

Here's my Second Logo i've made today and i like it better than the first one.
Here's my first logo which is okay but it's not the best.
Radio Show Logo
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This is the first logo we've made for our radio show.

This is the final logo we are gonna use for our radio show.
War on Ukraine

The war on Ukraine has caused conflict as Russia tries to takeover Ukraine. It's also close to home because the UK is helping Ukraine in the war, this is one of the factors why UK prices are going up.
News Values

The News Values are used to identify what is considered news worthy or not for example a news story that's about conflict is news worthy because of the high tension between two nations such as Ukraine and Russia.
Cost of Living

The Cost of Living In the uk is very recent and is still currently going on as everything in the uk is going up in price, this is due to a lot of factors such as the Ukraine war, it hits close to home since we are all effected by it.

This is the universal ident where it starts panning the earth only for the universal logo to go around the earth and stops in the middle.
Idents

This is the Paramount ident which stars form around a mountain and the paramount logo appears.

This is the Disney Ident where it pans down onto the castle and fireworks appear than the Disney logo appears.



This is the beginning of the paramount ident where the stars are flying.
This is the beginning of the Disney ident where it shows a shot of the sky.
This is the beginning of the universal ident where it shows a pan shot of the earth before the universal logo appears.

Jon Gaunt's Interview
In my personal opinion I believe Jon Gaunt went way too far in the interview like in the beginning he didn't do nothing wrong but as the interview goes on he becomes really insane such as accusing Michael Stark of being a Nazi because they have smokers around the Redbridge campus and gets defensive because he was a child in foster care when Michael asks him that when they were discussing if foster parents who smoke can adopt children. I believe Jon Gaunt deserved to be fired from Talk sport because accusing someone of being a Nazi is really inappropriate and should never be said during an interview which is why you've got to be careful what you say on radio, he should never be let on the radio ever again.
What would class as an interview
An interview to me is a one to one where someone asks the questions and someone asks the question, interviews can be personal, informal, aggressive.

Different Interview Techniques
Behavioural Techniques, Case Interviews, Stress Interviews, Competency Based Interviews, Group Interviews, Panel Interviews, Video & Remote Interviews, Phone Interviews.
Different Tones In Interviews

Funny Tone, Serious Tone, Formal Tone, Casual Tone, Respectful Tone, Irreverent Tone, Enthusiastic Tone and Matter of fact Tone.
This is a question i'm using to advertise our radio show which is Eclectic Radio.

This is the response to the question i asked about our radio show.

This is the full advertisement video i've made. I've got my feedback and overall it was good but it has some problems such as the to being swapped with the other to, i could've added more blur to it, it looked too plain and i didn't use the Eclectic radio logo and just made a plain one, i also could've used music but i didn't. That's the feedback i got from all my peers and I 100% agree the first part is fine but the second part wasn't because the words weren't the same size because i was rushing to finish it.
First Advertisement Video





This is the second and final version of my advertisement, after criticism of my first advertisement I tried to fix any problems with my first advertisement, such as fixing the to in the second part of the video to match up with the voice, i put in some background music, i used the eclectic radio logo instead of a generic one, I've also made the background red instead of using a black background.
Radio adverts, news and Jingles.

Here's my checklist of my work so far i've done most of the work but there's a few more things i gotta do in order to complete all of my work
This is our opening for the radio show that we use for every show.
Radio Rules and Regulations
When on the Radio there are certain rules and regulations to follow, for example you can't swear on the radio such as "f**k or "s**t.
You can't use offensive language, sexist language, racist or derogatory language.
There's also sensitive issues which should be handled carefully when discussed on air. For example when discussing a traumatic event like a war or a death of a famous person sensitivity should be used also jokes should be avoided which could be considered because you don't want to offend listeners and lose business. Also you must be careful not to libel or slander anyone and ruin their reputation falsely as this can have serious consequences. Also it's important to be as impartial as possible and to promote British values such as tolerance and democracy and also to check facts and information before it's broadcast.

This is our other ad which is Dunton Scooters which is a scooters business that sells vintage scooters to the public. We deliberately kept us advert brief and straight to the point, giving key information about the business set to dynamic music.
This is the news section in our radio show. We chose four news items, one from around the world, one from the UK, one from the Local area and one piece of football news. we kept this brief and to the point.
This is our first ad which is Jackson's Cafe which is a family friendly business. This advert is meant to convey to potential customers both for the services the cafe provides and It's charitable purpose. We set it to fell good music to create a feeling of well being at Christmas time.
Eclectic Radio Poster

This is the Poster for our radio show Eclectic Radio which is every Friday 10:30 to 12:00.
This is the Christmas version of our Eclectic Radio and this is for our Christmas episode of our radio show.
Radio Show Evaluation
The radio shows started off good with the first and second ones than it sucked during the third one but for our fourth and fifth radio shows they were amazing I couldn't believe how good those ones turned out. With our fourth one we didn't even had one of our members but we had them on call so we got points for problem solving and for our final show we had a call in so I believe we done a good job and we might continue eclectic radio after Christmas.

Here's the updated version of the checklist i've done everything that i need to.